10 Best Online Furniture Wholesale Brands In China 2023

Table of Contents

Why Buy Wholesale Furniture from China Online?

Here are two reasons to import from Why Buy Wholesale Furniture from China Online?

The Potential of the Furniture Market in China

Did you know that most of the cost of building an office or a house is spent on furniture? This cost can be reduced by buying from the Chinese wholesale furniture market. Also, China’s prices are way lower than retail prices in your country/region.

China became the world’s largest exporter of furniture products in 2004. Chinese manufacturers produce most of the effects of the world’s leading furniture designers.

Chinese furniture is handmade without using screws, nails, or glue. Furniture companies use high-quality wood for long-lasting durability. Each piece of furniture is seamlessly connected to the rest without any visible connections.

Ample Supply of Furniture from China

The Chinese market has an ample supply of furniture. That’s why many sellers visit China to buy premium quality furniture in bulk and take advantage of discounted prices.

There are about 50,000 furniture manufacturers/suppliers in the Chinese industry. Most are small and medium-sized businesses that manufacture generic or unbranded furniture. But some are producing branding furniture.

There is even a Chinese city (Furniture City) specializing in furniture production, where you can buy at wholesale prices. We are referring to Shunde, which is situated in Guangdong Province.

Ease of Importing Furniture from China

Importing furniture from China has become more accessible and convenient even for the international market because of the strategic locations of Chinese furniture manufacturers. Most furniture companies are found near Hong Kong (the economic gateway to mainland China).

As you may know, the Port of Hong Kong is a deep-water seaport where there is a lot of trade of manufactured goods in containers. In Southern China, it is the largest and one of the busiest seaports in the world.

The furniture industry was affected by the effects of the new crown epidemic in 2020. The Chinese furniture industry operating income of companies exceeding the scale of 687.54 billion Yuan was involved in 2020. We were going down 6.0 percent year-on-year.

However, it was projected that the market size of the Chinese furniture industry will develop at a growth rate of approximately 7 percent from 2021 to 2027. On the other hand, the industry sales scale was expected to surpass 1.1 trillion Yuan by 2027.

That said, any of the top 10 manufacturers in the following list is a good choice for those who want to import from China.

List of Top 10 Online Furniture Wholesale Brands

1. OPPEIN

Company Background

Founded: 1994

Place of Origin: Guangzhou City

Oppein’s operations started over 25 years ago in Guangzhou. Since the company has been a reliable wholesale home furnishing service provider, its flagship product is the whole cabinet.

The brand specializes in metal doors and windows, wooden doors, bathrooms, closets, and whole house customization.

The scale of production of the brand’s bespoke home furnishing products is massive after 25+ years of rapid development. Up to now, Oppein has successfully established five intelligent manufacturing bases in Wuhan, Chengdu, Tianjin, Wuxi, and Qingyuan.

As far as the cabinet industry is concerned, Oppein has the most extensive production base in Asia. It is also the second-largest cabinet manufacturing base worldwide, with a yearly output of around 1.04 million sets.

The company performed exceptionally well in 2021. The whole cabinet annual output exceeded 920,000 sets, while the whole closet annual output exceeded 2.93 million sets.

On the other hand, the whole wooden door yearly output reached 1.027 million sets, and the whole bathroom annual output reached 596,000 sets.

Business scope:

  • customized wholesale kitchen cabinetry
  • wardrobes
  • interior doors
  • windows,
  • home furniture,
  • and whole house customization

Recommended Reason

Oppein is the first brand to introduce the whole kitchen concept into China. Also, its furniture is designed with the best craftsmanship and materials, making it a good option for whole cabinet customers.

2.Quanu

Company Background

Founded: 1986

Place of Origin: Chengdu

Quanu is a wholesale center for one-stop, customized home solutions.

Established in 1986, the company covers the whole house eight spaces series of products. This includes dining room space, bedroom space, living room space, cabinet space, bathroom space, entry space, multi-functional space, and balcony space.

Aside from launching over 1,000 new designer products yearly, the brand has received 2,000+ innovations and designs. The products are sold locally and exported to Southeast Asia, the Americas, and Europe.

With thousands of highly functional stores, Quanu ensures all customers have a green shopping experience.

quanu furniture company

Business scope:

  • Panel suite furniture
  • Bathrooms
  • Cabinets
  • Engineering furniture
  • Custom furniture
  • Mattresses, sofas, and soft beds
  • Solid wood furniture

Recommended Reason

What makes Quanu stand out is its environmentally friendly materials, which ensures every family has peace of mind in their homes. Also, its fashionable merchandise combines quality craftsmanship, timeless elegance, and competitive pricing.

3.Ebery

Company Background

Founded; 2005

Place of Origin: Foshan

Founded in 2005 in Foshan City, Ebery is a center of research & development, design, manufacturing, and sales of custom homes.

Nowadays, Ebery has transformed into a larger whole-house custom-style furniture company in China. All the products and services the company offers adhere to the concept of contemporary cutting-edge designs.

Ebery has two manufacturing bases situated in Foshan. The bases cover an area of 60,000 square meters, apart from being the first wholesale brand to launch a custom home automated production line. The firm has also transformed into one of China’s largest custom furniture companies.

ebery furniture company

Business scope:

  • Door wall
  • Door Cabinet
  • Home delivery system
  • Door wall system
  • Custom cabinet system

Recommended Reason

Ebery is the go-to brand if you are looking for a direct closet and door manufacturer and wholesale supplier for your construction project.

4.Tubao

Company Background

Founded: 1993

Place of Origin: Huzhou

Tubao started focusing on R&D, design, production, and sales of whole-house customization products in 1993 in Huzhou City.

The company is at the forefront of the whole-house home furnishing industry regarding technology, quality, and environmental protection. Its inventors can create designs that meet specific consumer preferences. They achieve this based on different user room sizes, materials, styles, and color requirements.

The dedication and quality of this company will always carry it forward to achieve more significant accomplishments in the industry.

tubao furniture supplier company

Business scope:

  • Different types of panels
  • Cabinets
  • Closets
  • Doors
  • Flooring

Recommended Reason

If you are looking for an elegant kitchen storage space that will meet your specific requirements, then Tubao is the brand to consider.

5.Penghong

Company Background

Founded: 1997

Place of Origin: Dalian

Established in 1997, Penghong has produced and developed man-made panels in Dalian. At Penghong, you will get premium quality wholesale furniture designed to last a lifetime.

The company has a complete business system of R&D, production, design, and service of high-quality panels and custom home furnishings.

Its core production bases are located in Dalian, Linyi, and Fuyu, with over 400,000 square feet of factory area.

penghong furniture company

Business scope:

  • Panels
  • Handcrafted solid wood
  • Wooden doors
  • Flooring
  • Custom homes
  • Hardware and chemicals
  • Strict material selection

Recommended Reason

Penghong is the online furniture wholesale brand for you when you want products with a distinctive industrial style for your small house space.

6.Kefan

Company Background

Founded: 2006

Place of Origin: Foshan City

Kefan is an online furniture wholesale manufacturer established in 2006. The company’s success is based on the concept of less is more design.

The brand has an intelligent production base that covers 460,000 square meters and 1,100 stores. The base is the center of the company’s home research and development, intelligent manufacturing, design, and service of integrated custom solutions.

kefan furniture suppier company

Business scope:

  • Wall doors
  • Kitchen cabinets
  • Whole house customization

Recommended Reason

Kefan kitchen cabinets and wall doors are made with attention to detail. These environmentally friendly products have high appeal to young people and are competitively priced.

7.Suofeiya

Company Background

Founded: 2003

Place of Origin: Guangzhou

Suofeiya is a Chinese wholesale furniture brand that was founded in 2003 in Guangzhou. Its main products are personalized wall cabinets and closets.

Since Suofeiya started designing, manufacturing, and selling custom furniture over 18 years ago, it has productively pushed premium products to the industry and won the favor of both local and overseas customers. By the end of 2011, the firm had over 800 stores, more than 400 dealers, and 2,000+ employees.

The brand constantly uses research and development information to meet customer requirements and improve service quality.

suofeiya furniture company

Business scope:

  • Cabinets
  • Wall cabinet doors
  • Customized closets

Recommended Reason

With Suofeiya, you have a variety of product package series to choose from. It has a complete brand matrix that covers the whole market.

8.Behome

Company Background

Founded: 2010

Place of Origin: Foshan

Established in 2010, Behome is a renowned whole-house furniture brand in Foshan and the China Construction & Decoration Association director unit. It’s well-known for its distinctive Hong Kong home furnishing style and reliable home furnishing solutions.

Over the years, the company has built high-tech manufacturing bases that cover more than 150,000 square meters. It also owns 800+ terminal stores in over thirty provinces and eight hundred regions countrywide.

In addition, Behome improves the practicality and overall value of every home with its 1,000+ professional designers, environmentally friendly materials, and high-end global production equipment.

behome furniture company

Business scope:

  • Cabinet
  • TV cabinet
  • Closet
  • Sideboard
  • Entrance cabinet
  • Bookcase
  • Bedside table
  • Bed

Recommended Reason

Behome delivers a variety of custom furniture with the ability to tailor products to exact customer specifications. Not to mention that it has won an honorary title for the whole house furniture custom brand.

9.Onmuse

Company Background

Founded: 1998

Place of Origin: Guangzhou

Established in Guangzhou in 1998, Onmuse quickly grew into one of the best Chinese online furniture wholesale brands.

This unique furniture brand specializes in R&D, manufacturing, and selling premium integrated closets. It also focuses on supporting custom products, including sliding doors, living and dining rooms, bedrooms, study rooms, and checkrooms. In addition, Onmuse has six series of custom furniture in health and fashion.

The brand’s production workshops cover 40,000 square meters. And has large display showrooms and professional warehouses covering 8,000 square meters.

The factories are equipped with imported high-tech processing equipment. Not to mention that all the products feature the latest international environmental protection panels.

onmuse furniture company

Business scope:

  • Sliding door
  • Closet
  • Living and dining room
  • Bedroom
  • Study room
  • Checkroom

Recommended Reason

Onmuse has competitive advantages in wholesale closets and related products. It is a wise and reliable choice for your upcoming projects.

10.HOLIKE

Company Background

Founded: 2002

Place of Origin: Guangzhou

Since it was established in 2002, HOLiKE has been at the forefront of whole house customization and all-inclusive layout of curtains, closets, retaining walls, doors, cabinets, and finished products. It also focuses on the development and production of a whole house set.

With over 1,800 dealer stores, the company’s scale of service and marketing network is wide-ranging. This has helped HOLiKE reach many cities in China and solidify its position as one of the industry’s leading wholesale furniture brands.

holike furniture company

Business scope:

  • Closet
  • Curtain
  • Retaining wall
  • Wood door
  • Cabinet
  • Finished product

Recommended Reason

HOLiKE is a master of whole house custom furniture and a leading listed brand in Asia with one of the highest eco-friendly qualities.

How to Buy Wholesale Furniture Online: The Ultimate Guide

How to Find the Perfect Furniture manufacturer Online?


You will likely come across thousands of hits when you search for furniture brands or manufacturers online.

But self-declarations made by websites like Made-In-China, global sources, and Alibaba may not be entirely accurate. If so, how do you find a furniture company that can meet your product requirements and customer needs?

You have to do some research by conducting background checks on the furniture brands you approach. The following questions will help you find the correct answers during your study.

  1. Are you dealing with a trader or furniture manufacturer
  2. How long has the factory been in the furniture industry?
  3. Does the manufacturer have any genuine certifications?
  4. What are the manufacturer’s main product lines?
  5. Are there any companies that are currently working with the manufacturer?
  6. What prices does the furniture brand or manufacturer offer?
  7. Is the manufacturer getting a lot of repeat business?

When looking for the right furniture company, you must know how to determine the product range, quality management, registered capital, product compliance, and minimum order quantity. All this information can easily be accessed when you visit a factory.

You should also ask about previous or existing customers that you can contact to inquire about the following:

  • Experience with the manufacturer
  • Quality assurance
  • Customer service and support
  • Packaging
  • On-time delivery
  • After-sales services

How to Buy Wholesale Furniture from China?

Start with Your Budget

The entire buying process depends on a clear and precise budget. It will give you an idea of how much you can spend on each product category. It will also help dictate the style and quality of furniture you can buy.

Do Your Research

Look for every available information you can find about the furniture company you want to approach online. You can find reliable design and product quality information in online reviews.

Style and Design

Style is an important factor to consider when buying furniture for a specific target market or place. It is also a crucial consideration when buying furniture for different spaces. For instance, home chairs are different from office chairs and bar tables are different from restaurant tables. The style right style can be antique, modern, minimalist, or luxurious, depending on the place.

Quality and Materials

What is the quality of the furniture produced by the manufacturer? Would you say the supplier’s craftsmanship is of the highest quality?

Suppliers

After you’ve found the right supplier. Look for a contact within the company who you will be communicating with. You can have an easier buying process if you stick with one contact person.

Tracking Order

Ask the supplier for samples, which can help you see and evaluate the level of quality of the furniture you want to buy.

Agree on Payment Terms, Delivery Time, and the Amount You Want to Buy

Quantity

Every manufacturer will present you with its MOQ that you must agree upon to get the wholesale price. The quantity you want to buy should be based on the wholesale price. So, do a lot of research on the wholesale price of each product to be able to make an informed decision.

Price

If you consider how expensive is, then bargaining should be part of your strategy. The good news is that furniture manufacturers usually allow customers to negotiate the price when buying in bulk.

Where to Buy Furniture Online?

You can look for high-quality furniture suppliers from the following websites.

Alibaba

The first and most reputable e-commerce marketplace for buying furniture online is Alibaba. It is a great online furniture sourcing site for global wholesale trade.

DHGate

DHGate is a legit B2B e-commerce website that connects e-commerce business owners to suppliers/sellers in China.

Lessohome

This is a new online-to-offline Chinese furniture wholesale website that provides buyers worldwide with international access to a wide variety of furniture categories.

Chinabrands

If you are looking for a cross-border e-commerce company, then Chinabrands is where you should go. It serves more than two hundred countries and offers affordable deals in all furniture categories online.

How to Sell Furniture Online?

Determine Your Pricing Strategy

Start by determining how you can price your furniture. Usually, the brand value and purchase amount determine the price.You can add a markup or margin to the break-even point for cost-plus pricing. You can determine the markup level using industry standards, market knowledge, and experience. As for value-based pricing, use the perceived value of your product to set a price that your customers are willing to pay.

Consider Your Timing

The appropriate timing is crucial when selling furniture online. Most furniture sales take place when people are moving to new homes during summer. So, keep the right amount of stock for the summer season.

Do a Competitor Check

To predict how your competitors will behave in the future, you must understand how they compete now by doing a competitor check.

Essential things to analyze include the types of furniture they sell, their pricing structure, their target market, the kinds of furniture they sell more, and how they market to their customers.

Then develop a better marketing strategy that will make your furniture more attractive and more competitive to your target market.

Open an Online Furniture Store

The next important step is launching an online furniture store. You can use at least three e-commerce platforms, including Volusion, Bigcommerce, and Shopify. These platforms offer design tools, hosting, payment gateways, and marketing features.

But to stand out from the competition, you must establish a solid online presence.

You can achieve this by creating a beautiful, easy-to-navigate website. Ensure you include easy-to-locate buy buttons, your company logo, attractive graphics, and product galleries, among other important information. Also, connect payment gateways so customers can easily make purchases on your website.

Upload High-Quality Images of Your Furniture

Photos of your furniture can do much. They can determine whether potential customers will be more likely to buy your furniture. Take some time to shoot high-quality product photos, or invest in an experienced photographer to take splendid pictures of your furniture.

Be Creative in Your Product Descriptions

It can be a fun story about how your product came to be or a creative explanation of how your furniture will help the buyer. This will make the product more appealing to the buyer and increase its perceived value. Also, consider the factors people consider when looking for furniture online, such as brands, styles, materials, and colors.

Actively Promote Your Furniture

You can promote your furniture by sharing your listing in top marketplaces like AptDeco. Apart from helping promote your furniture, these platforms will also take care of pickup and delivery and ensure you get the most out of your products.

Buy from the Best Wholesale Furniture Suppliers

The furniture company you partner with must offer competitive prices and the best quality. It is also an additional benefit to buy from online wholesale furniture companies that have stunning pictures and compelling descriptions of the furniture you want to buy.

Bonuses

In addition, look for strategic partnerships with home improvement stores, interior design companies, and real estate developers, among other related industries, to gain more exposure for your products.

Tip for Promoting Your Wholesale Furniture Store Online

1. Email Marketing

An opt-in or email subscription form on your website that collects potential customers’ email addresses and names provides a quick way to keep in touch with your target market. You can send updates and newsletters to keep people returning to your online store.

2. Social Media

Don’t limit the growth of your wholesale business by depending on traditional advertising methods. Instead, use social media to engage potential customers.

3. Relationships

You can easily get your furniture in front of your customers with the help of real estate professionals and interior designers.

4. Coupons

You can attract and keep customers with coupons. B2B buyers will appreciate special promotions that allow them to get better prices. Moreover, coupons can help you introduce a new product, beat the competition, and increase repeat business.

5. Provide Excellent Customer Service

A renowned marketplace like Amazon simplifies the buying process by providing customers with customer reviews, related product recommendations, one-click ordering, free shipping, and order tracking. So, consider adopting this kind of customer service.

6. Create Visually Appealing Ad Campaigns

Using professional furniture design elements, you can create visually appealing ads that capture the customer’s attention. Ensure your digital marketing campaigns have a compelling copy and a clear call to action.

7. What are the Special Offers for New Customers?

Gift potential customers a one-time discount, and they may return for another purchase even without a deal.

8. Incentives

Referral incentives give your customers a reason to refer your products to other potential buyers. You can reward them with free service, gifts, or discounts in exchange for a successful referral.

9. Gifts

Sending gifts to new buyers after their first purchase is an excellent way to retain them. Vary the offerings for customers who buy furniture from your online store according to their initial purchase size.

10. Deadlines

With limited-time offers, you can encourage buyers to want to buy the products immediately.

FAQs – Wholesale Furniture

Wholesale furniture frequently asked questions are:

1) Where can I sell used furniture online?

You can sell used furniture online in the US in the following marketplaces.

  • AptDeco
  • Chair Style
  • Apartment Therapy Marketplace
  • eBay
  • Facebook Marketplace
  • Craigslist
  • First Time Bid

2) What are the cheapest sites to buy furniture?

Several sites sell furniture at affordable prices. But the price can be directly affected by location and shipping costs. So, to get a cheaper deal, we recommend you buy in bulk now from a furniture manufacturer in China.

Please see the previous section on where to buy furniture online.

3) Is it possible to buy furniture online?

You can buy almost anything online, including furniture. It’s more convenient to buy furniture online for overseas customers. But ensure you only buy from trusted and reputable suppliers. It is advisable to do comparison shopping when buying furniture or any other large item online. In addition, look for preferential deals, warranties, and after-sales services.

4) How do I ship furniture from China?

You can ship furniture from China in two ways – Less Than a Container Load (LCL) or Full Container Load (FCL). The buying progress is usually easier when importers use Chinese furniture-sourcing offices.

Chinese sourcing offices are a one-stop shopping and sourcing service provider for importers. They can arrange CIF trade or door-to-door delivery terms. You can check with the sourcing offices how much furniture costs from different brands and select the most suitable one.

In our experience as a sourcing office, we find CIF terms to be better. This means that the sourcing office arranges everything until the container arrives at your discharge port. Then you hire a local import agent to handle customs and delivery to your address.

If you need more information on how to ship furniture from China to your country or region, please get in touch with us!

How Can BOKE Help You Find and Buy Wholesale Furniture?


Put the experts to work at BOKE Furniture. It’s like hiring your own personal team of sourcing agents. Here are the reasons why we are the best in the business.


Background Check


BOKE Furniture will do a thorough background check (years in the industry, certifications, product line, and so on) on the furniture company. This is to ascertain that the manufacturer you are dealing with is not only legit but also delivers on its promises.


Find a Good Furniture Supplier


We have been in the business of sourcing and exporting furniture for numerous customers since 2007. So, we have a list of reliable furniture manufacturers/suppliers that we have worked with in the past. We’ll recommend the most ideal brand according to your inquiry.


Check the Manufacturing Capacity


Not every Chinese factory will be completely honest about its production capacity. So, BOKE Furniture will conduct a factory audit in your favor to reveal the factory’s actual manufacturing capacity. The audit will also disclose the quality level of the manufacturer to ensure timely product delivery and product quality. Then we will inform you of the furniture brand that can meet your business needs.


Quality System Audits


We will check the quality of each product by conducting quality system audits. Our experts will send you photos of the furniture you ordered as well as a quality report prior to shipping. We will work with the supplier to address any issues that will arise to ensure that your customers don’t get inferior products.


Best Product Price


All you have to do is send your furniture requirements to our sourcing office. Then we’ll send you the best product price lists from several manufacturers. Along with the lists, you will also receive reports on the newest furniture designs. BOKE Furniture experts will ensure you get the best deals by helping you compare and evaluate prices from different furniture companies.


Negotiations and Contracts


Our experts will not only help you negotiate the best prices but also favorable terms of agreement with the supplier of your choice. We’ll ensure all involved parties agree on a contract and sign an agreement.


Secure Payment Methods


There’s no better way to prevent trust issues with furniture manufacturers than avoiding problems with payment methods. That’s why BOKE Furniture only partners with companies with proven and secure payment methods like Alipay and bank transfers.


In 2021, some of our clients reported that they were unable to receive payments from their suppliers after sending money to the manufacturer. The customers could do nothing about their problem but turn to our sourcing company for help. Now they import economically and safely from China.


According to our knowledge, some suppliers in China could not afford high rent and labor costs since the pandemic. They vacate the stores they used to sell their furniture from. We wouldn’t want to see a repeat of this problem. So, we’ll pay the balance to the supplier the moment they deliver the products to our container loading address.


The Best Logistic Solution


If you are an average entrepreneur, you may get confused about the terms and conditions of the shipping process. At BOKE Furniture, we’ve got professional logistics experts who will provide your business with the most reliable logistics solutions. To keep you informed on every movement of your products.


Wrap Up


Are you set to buy wholesale furniture from China? It is certainly not an easy process. But doable with the expertise of experienced companies like BOKE Furniture. The information in this guide along with our many years of experience in the business are what you need to smoothen your way into the Chinese wholesale furniture industry.

Talk to Our Expert