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Analysis of the Development Trend of China’s Office Furniture Industry(2020 Case Study)

Table of Contents

Development Opportunities in Customized Office Furniture

The office furniture industry has grown bigger than ever before. With the help of modern information technology and a flexible production process, customized furniture is readily available for consumers in an unprecedented way. Foshan Boke furniture prides itself on creating quality products while protecting the environment with a high space utilization rate. Effective information systems and personalized production are two key aspects of being a successful office furniture manufacturer. China has been leading the world in the production of customized office furniture.

According to recent statistics, Chinese furniture companies are depending less on overseas information systems, and have become more reliant on the use of software developed solely in China. Similarly, the manufacturing portion of the industry is being domesticated; in part, customized furniture and the machinery used to make customized furniture were monopolized by German Homag. In the past five years, equipment manufacturers such as Hongya CNC and Nanxing have been leading the Chinese market. Chinese furniture manufacturers have begun to purchase domestic, high-quality equipment made domestically in China, and production technology rose accordingly.

Green Office Furniture Will Dominate the Mainstream Market

There are green barriers to exporting goods, and sales made domestically need to have more focus on protecting the environment. China’s office furniture manufacturing industry is in direct conflict with powerful international office furniture giants. China-based office furniture businesses must adapt to the global market demands, and enter the market with high-quality products sourced responsibly to use as a major selling point. It is understood that green furniture is largely popular in Europe and America, as well as Oceania and Singapore, with popularity reaching almost 100%. Green furniture is also gaining traction in countries like Japan and South Korea, where popularity is at nearly 50%. Popularity in these regions should rise. However, China’s green office furniture standard is worlds away from the western “green standard”. Creating office furniture that is manufactured in accordance with the western “green standard” will be the primary indicator of success for China’s office furniture manufacturers and suppliers.

Custom and Personal Office Furniture Service

There are green barriers to exporting goods, and sales made domestically need to have more focus on protecting the environment. China’s office furniture manufacturing industry is in direct conflict with powerful international office furniture giants. China-based office furniture businesses must adapt to the global market demands, and enter the market with high-quality products sourced responsibly to use as a major selling point. It is understood that green furniture is largely popular in Europe and America, as well as Oceania and Singapore, with popularity reaching almost 100%. Green furniture is also gaining traction in countries like Japan and South Korea, where popularity is at nearly 50%. Popularity in these regions should rise. However, China’s green office furniture standard is worlds away from the western “green standard”. Creating office furniture that is manufactured in accordance with the western “green standard” will be the primary indicator of success for China’s office furniture manufacturers and suppliers.

From the perspective of product positioning, office furniture has four basic stages of development: popularization, differentiation, customization, and personalization. Developing office furniture is a long process, from customization to industrialization. Part of the development experience involves inviting local carpenters to work towards customization, then going to the franchise market to find buyers. That is because the modern-day person lives in a more standardized and specialized home. In recent years, the rapid evolution of office furniture products reflects the singular, after-sale service of office furniture. The supply and demand relationship (in terms of office furniture) has changed rapidly, requiring a rapid change of service technology to match, It is becoming more and more obvious that businesses need to cater directly to the rights and interests of consumers, both domestic and international.

Brand War Will Replace Price and Quality War

Brand war will replace the price and quality war with competitors. Brand war has many positive effects, including making customers more willing to accept higher prices; as for the market positioning of branded office furniture, there is a broader profit space. Considering the continuous movement of people’s living conditions, brand products have a far larger market than cheap products. The modern-day person is looking to buy office furniture that is a good investment and will last a long time. They do not want to waste money on cheap furniture.

Intelligently Designed Office Furniture Has a Large Market, and Major Manufacturers Already Know This

Major office furniture manufacturers have already recognized the benefits of intelligently designed office furniture. Office furniture is a unique market because all types of people use it, for both daily life and social activities. Since the reform, China’s furniture has been developing at an unprecedented rate. Specifically, the office furniture industry has achieved rapid development and continuously updates its production technology, consistently releases new varieties of already-successful furniture, and specialized production, and works to improve the human resources of the company at the management level. Currently, China is the largest office furniture producer in the world. By popularizing scientific and technological advancements, the smart furniture market has the potential to become the next big trend in international office furniture.

China is currently in the economical “golden age”. High-end office buildings are springing up in major cities across the country, which is driving the demand for smart, quality office furniture. According to a recent research report conducted by Nash Space, people born post 80’s and ’90s have become China’s primary office workforce. In order to meet this new generation’s office furniture needs, major manufacturers (such as Zhendan) have created the intelligent office furniture market.

Sales and Production Base Transfer

With the office furniture industry rapidly developing in East China, many manufacturers are attempting to tap into the office furniture needs of the central and southwest regions of China in order to find a loyal market. Meanwhile, the office furniture manufacturing industry is labor-intensive, requiring lots of manual operation and skilled workers. Because this industry requires so much labor, it can also create lots of harmful emissions. At the end of 2017, many furniture factories moved out of these regions because they failed to meet the environment。

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